A stat by stat product by frances barry
Psychology Today
Client Connection Guide
Find clarity in your client focus. Gain confidence in your Psychology Today profile.
The Power of Knowing Who You’re Meant to Help
Your “ideal” client isn’t about narrowing yourself into one tiny box. It’s about identifying the clients you feel most compelled to help; the ones whose emotional journeys you’re most equipped and inspired to support.
When you know who you’re speaking to, your Psychology Today profile becomes less of a guessing game and more of a magnet. And when you fill your practice with the right clients, your work feels deeply satisfying, even when it’s challenging.
The Psychology Today Client Connection Guide, is your step-by-step workbook to get there.
Know this all
too well?
“I work with different populations and a range of symptoms, how do I choose just one?”
“If I focus on one type of client, will I lose referrals or struggle to fill my practice?”
“How can I put into words what I actually do in the therapy room in a way clients understand?”
If these questions feel familiar, this workbook is designed for you!
This isn’t about forcing you to pick just one type of client forever. You can have multiple ideal clients, and your focus can evolve over time. The Psychology Today Client Connection Guide helps you translate your unique therapeutic style into words that resonate, making it easier for the right clients to find and connect with you.
Ready to spend less time worrying about your profile and more time helping clients?
$99
Receive a complimentary 1:1 Consultation Call if you purchase by 10/1
$99
What’s Inside?
Start by identifying the characteristics, struggles and goals of the clients you’re most compelled to serve so you can clearly picture who you want to reach.
Use the Behaviors & Feelings Exercise to connect to your clients’ lived experiences during the therapy process. This makes your profile feel authentic, relatable, and validating.
Access the Vocabulary Library to build a bank of key-word phrases real clients are searching for, so your profile includes their language—not just clinical jargon.
Bring it all together in your personal statement! Guided prompts will help you to turn all this into a Psychology Today profile that attracts and converts clients.
creator
Frances Barry
A statistician-turned-child-therapist who brings data-driven insights to the often murky world of therapist marketing. I’ve experienced firsthand how confusing Psychology Today can be, and how small, strategic tweaks can make a huge difference in getting the right clients through your (virtual) door. This is my way of sharing what I’ve learned!
Your Next Client Is Already Searching…Be the One They Find.
Don’t miss out on potential connections.
With the Client Connection Guide, you'll be able to
→ Write a Psychology Today profile with ease and confidence.
→ Speak directly to the clients you’re most compelled to help.
→ Attract more of the right people while letting go of the pressure to serve everyone.
→ Use client-centered language that resonates, drawn from real feelings, sensations, and ranking vocabulary.
→ Adapt your focus over time as your practice grows and evolves.
Your ideal clients are already looking for you. Let’s make sure they can find you and feel seen when they do.